STAYING ON TOP
CLIENT: SRI PANWA, PHUKET
CHALLENGE: Keeping the brand fresh and alive after having been introduced to the market for a while.
GOAL: Elevate Sripanwa brand in the US market as the most desirable and luxurious resort in the world.
STRATEGY:
Getting the recognition in the the travel industry and positioning Sripanwa as the best and most desirable resort in the world
MPR constantly alerted the client and nominated the client for travel award and accolade opportunities throughout the year such as Conde Nast Traveler’s Readers’ Choice Award, The Gold List, The Hot List and T+L IT List etc.
RESULTS:
Sri panwa was named Conde Nast Traveler’s Readers’ Choice Awards for the first time in 2019
Sripanwa’s Baba Nest was listed on Conde Nast Traveler’s Top 10 Rooftop Bar in the World for the first time in 2016 and for the next 4 consecutive years
CLIENT: BABA NEST, SRI PANWA, PHUKET
GOAL: Elevating Sripanwa brand in the US market and its dining venue - Baba Nest as the most coveted rooftop bar in the world.
STRATEGY:
Showcase Sripanwa’s Baba Nest in highly influential travel media outlets and keeping it on top of the world’s best list.
Pitched Sri panwa’s Baba Nest to be listed as the Top 10 Best Rooftop Bar in the World (July 2016) to Conde Nast Traveler.
Being the “voice of the authority” that the media trust and seek opinion on Thailand tourism and providing the right content on a timely manner is key to success like this one and many others.
RESULTS:
Sri panwa was featured on Conde Nast Traveler’s Top 10 Rooftop Bar in the World for the first time in 2016 and for the next 4 consecutive years with total of 16M Media Impression