THE BACHELORETTE

Sri panwa, Phuket was featured on ABC’s Bachelorette in 2016

CLIENT: SRI PANWA, PHUKET
GOAL: Establish Sripanwa brand in the US market as the most desirable & luxurious resort in Thailand and Phuket as the most romantic destination in the world.

STRATEGY: 

• Showcase the luxurious and romantic attributes of Sripanwa in a major TV show in the US. 

• Pitched and secured Sri panwa as the “Meet the Bachelorette Family” location for the season finale episode of ABC’s The Bachelorette. 

• Managed the entire process including planning activities, negotiating trade-out agreement, attending the filming for several days on-site and managing all media outreach. 

Results: 

• On August 1st, 2016, Sri panwa was featured on season 12 of ABC’s hit romance reality series - Bachelorette. The episode showcased the beautiful island of Phuket and the awe-inspiring modern luxury pool villa with breathtaking panoramic view of the Andaman Sea at Sri panwa 

• Sri panwa’s stunning 5-bedroom oceanfront pool villa and property grounds were featured on the show with on-air mentions, multiple signage shots and verbal mention of the property name. 

• This was one of the most cost-effective initiative since the hotel only have to give up one of 5-bedroom villa in exchange for the exposure instead of 70-80 rooms as the show would normally asked for. 

• More than 8.43 million viewers tuned into the one-hour finale episode, creating a PR ad value of over $24 million.