Keeping The Brand Alive During A Crisis
CLIENT: THAI SELECT
CHALLENGE: When COVID-19 crisis escalated in the US, our team had to come up with changes to existing PR & social media plan while continuing to build brand awareness & establish positive brand image among stakeholders.
GOALS: Generate brand awareness for Thai SELECT and its member restaurants in the US during COVID-19 crisis while establish positive brand image for Thai SELECT USA among stakeholders.
STRATEGY:
Collaborated with media partner, TIME OUT, to create custom content to promote their restaurant partners across the US featuring Thai SELECT restaurants, Thai SELECT recipes, Thai-inspired cocktail, and Thai cooking shows.
Promote Thai SELECT content through Time Out social media reach and digital marketing platform including surrounded banner ads, email blast, organic and promoted social posts.
RESULTS:
Our sponsored article “How to Travel to Thailand without Getting on A Plane” went live on Timeout.com on Sep. 15th, 2020
Time Out promoted Thai SELECT sponsored article with one dedicated email to the subscribers (Total: 108,002) and digital marketing platform including surrounded banner ads, email blast, organic and promoted social posts with total 1.3M Digital impression 13M Media Impression.
