MAKING ISAAN ‘EN VOGUE’

Written By kate hasenfus

CLIENT: SUPANNIGA GROUP 

GOALS: Generate more awareness about Supanniga Group brand while promoting a lesser-known destination in Thailand, Khon Kaen. Educate consumers of Isan region which is the origin of Supanniga Group.

STRATEGY: 

  • Given popularity in Isan Thai food in the US, we created a group press trip to Thailand to visit Khon Kaen and Supanniga Home. 

  • We curated the itinerary with our expertise of the regions and arranged all logistics.  


RESULTS: We had media attendee who contributed to highly influential media outlets ie. Forbes, Travel Pulse, Vogue to join this trip. For the first time, when no one else knew what to do with promoting Isan region, we generated awareness among top media and secured an extensive story about Isan region’s food and culture in Vogue with total of 90M Media Impression combined.

kate hasenfus
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